How to focus a distracted mind I usually look at distraction from the point of view of a marketer needing to focus the attention of an audience on their messages. But Read More
What a pandemic means for your company communication How should companies be approaching their marketing and communications at this time? Read More
What is the Distractometer? How engaged are your audience in your content? Are they distracted, unengaged, engaged or a fan of your content? This is the distractometer. Read More
What is the distracted mind? Do you multitask? It’s rhetorical, right? We all multitask in one way or the other. Some of us may be better at it than others, Read More
Is there a science to engagement? Engagement is the key metric communicators are looking for today. We want our audience to engage in our marketing, in our content, in our social Read More
What is the future of the economy? As the dark cloud of the budget speech looms at the end of the month it is tempting to think of the economy in terms Read More