ARTICLES

Engagement is the key metric communicators are looking for today. We want our audience to engage in our marketing, in our content, in our social

As the dark cloud of the budget speech looms at the end of the month it is tempting to think of the economy in terms

Why would you consider developing an avatar for your business or brand. There are three good reasons to do so.

Many people intuitively understand the phrase “brand avatar” and yet there is no clear definition of what it is.

What is the biggest challenge for anyone involved in communications today? Your audience is distracted.